Collect 'em all!

I'll admit that I am not a big fan of marketing aimed at children, and even less so of the little ads that are hidden inside of almost all toy packaging.  The worst thing about them?  They work.

So, what can you do if one of these ads happens to fall into the hands of a young child who can't stop thinking about those toys?  You can say, "Okay, let's make the pictures into toys!"

The art director waiting for the stylist to finish his final touches:

This idea was inspired by Joel's excellent paper city, a metropolis where all 16 of our action figures now reside...